Rules + Prizes.
Saturday, July 11, 2026 · Noon to 8 PM
Livernois Avenue, 8 Mile to 6 Mile Roads.
How to play.
Four steps. That's it.
How points work.
Base points for every stamp, plus bonuses for early registration and late-day energy.
The ten designations.
Each designation you earn is a badge on your passport and a boost toward The Full Light.
Real prizes. Three ways to win.
Prize amounts finalized on approval by IBA leadership before the event.
2nd place — $[TBD]
3rd place — $[TBD]
Official Rules.
Please read carefully. By registering, you accept these rules.
NO PURCHASE NECESSARY. A purchase does not increase your chances of winning. Registration for the LIGHT UP Livernois Passport Challenge is free at lightuplivernois.com/avenuepassport2026/join.
ELIGIBILITY. Open to legal residents of the United States who are 18 years of age or older at the time of registration. Employees, contractors, and members of IBA Detroit CDC, Art Impact Marketing Agency, The StreetPass, and Amazon, participating businesses, and their immediate family members are not eligible to win.
PROMOTION PERIOD. Registration opens June 15, 2026. Stamping is open Saturday, July 11, 2026, from Noon to 8:00 PM Eastern Time. Winners will be announced within 14 days after the event.
HOW TO ENTER. Register at lightuplivernois.com/avenuepassport2026/join. Stamp participating businesses along Livernois Avenue between 8 Mile and 6 Mile Roads on July 11, 2026, using the digital passport at lightuplivernois.com/avenuepassport2026/stamp. Each stamp counts as one entry toward the engagement raffle, subject to eligibility thresholds described above.
WINNER SELECTION. Leaderboard Champion prizes are awarded based on total points at 8:00 PM on July 11, 2026. Ties are broken by earliest timestamp reaching that point total. The Full Light Award winner is randomly drawn from all Full Light designees using a verified random selection method. Engagement Raffle winners are randomly drawn from the eligible player pool.
ODDS. Odds of winning any random-drawing prize depend on the total number of eligible entries received.
NOTIFICATION. Winners will be notified via the email address provided at registration and must respond within seven days to claim their prize. Unclaimed prizes may be forfeited and redrawn.
PRIZE TAXES. All applicable federal, state, and local taxes are the sole responsibility of the winner. Prizes valued at $600 or more will require the winner to complete an IRS Form W-9. A Form 1099-MISC will be issued to winners as required by law.
PHOTO USE. By registering, you consent to LIGHT UP Livernois using photos you submit as passport stamps for event coverage, social media, and promotional materials. Do not include identifiable faces of minors in submitted photos.
SPONSOR. The LIGHT UP Livernois Passport Challenge 2026 is administered by IBA Detroit CDC (Independent Business Association) and produced by Art Impact Marketing Agency. Amazon is the presenting sponsor of LIGHT UP Livernois 2026.
VOID WHERE PROHIBITED BY LAW. This promotion is subject to all applicable federal, state, and local laws and regulations.
QUESTIONS. Contact lightuplivernois@ibadetroitgroup.com.
